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A Guide To Do-It-Yourself LinkedIn Profile Optimization

In this short guide, I’ll focus on how to optimize your LinkedIn profile for maximum results connecting with more prospects. Including how to have more visibility, and get more pre-qualified leads from LinkedIn. LinkedIn is the world’s largest professional social media networking platform. It’s also the one that most professionals struggle to stand out on most. Meaning, if you’re looking to offer products or services to professionals, and want to tap into the top (virtually untapped) source of B2B leads available, it’s no longer an option, but a necessity to be on LinkedIn. With that being said, you need to be in firm control of your image.

Your LinkedIn Profile Educates People On Your Business Almost 25% of all professional products and services are bought through LinkedIn due to the amount of trust for the platform. With so many people spending money with individuals and businesses on LinkedIn, it’s critical to have a strong profile. Because remember, your LinkedIn profile is often the first impression your prospects will get of you. Your prospects are on LinkedIn everyday searching for and validating the person or business they’ll eventually do business with. They’re searching for a person or business that can solve their problems immediately. That’s exactly why you should be doing more than just using LinkedIn as a platform for posting your resume, and/or job history. At the end of the day your customers could care less about where you went to school, they just want to know what you can do for their business.

What To Demonstrate For Prospects With Your LinkedIn Profile:

  • Who you help

  • How you help them

  • That you understand their pain points

  • How you’ve helped businesses just like theirs in the past

  • How you’ll help their business generate more revenue

Success on LinkedIn doesn’t just come to those that position their products or services the best on their profile. You also have to give prospects a personal reason or reasons to know, like, and trust you.

LinkedIn SEO LinkedIn success, like most other social media platforms, has a lot to do with search engine optimization (SEO). SEO is important on LinkedIn due to the way prospects search for people who have what they need. The idea is to get more visibility due to the strategic use (not to be confused with overuse) of words throughout your profile. It’s important to tell your story, but it’s also important to tell it in a way people end up reading it. Start with your title and about me section. Then you’ll want to mix your skills, title, and about me section in a way that produces results. The best way to improve your lead generation results with LinkedIn is to improve your profile. Leveraging Your LinkedIn Profile Having an optimized LinkedIn profile will help you:

  • Be found by your most targeted prospects

  • Build your personal brand

  • Give prospects a call-to-action (CTA)

  • Show your prospects how you can help them

  • Provide examples of your expertise

  • List recommendations from current or past clients and customers

  • To build customer trust

  • Drive engagement to your website and other social media properties

  • Create a lead generation platform

  • Develop a personal relationship with your prospects

So now that you know exactly what an optimized LinkedIn profile can do for you, you have three choices:

  1. Leave your LinkedIn profile just the way it is with the understanding you’ll continue to experience the exact same results you’ve been getting all along.

  2. Take all the great information I shared in this short guide, and put the time and effort in to optimize your LinkedIn profile to the best of your ability.

  3. Click the link below to learn more about having me provide a professional LinkedIn profile makeover FOR YOU!

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Please Note: If you’re serious about generating leads and sales opportunities from your LinkedIn profile, but are busy, don’t feel like doing all the work, and don’t want to wait another minute to start seeing results, this is by far, the most profitable of the 3 decisions.

Cherie Griffith-Dunn

Executive Business Coach

LinkedIn Profile Makeover Expert


Book today:

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